top of page


FAQS I usually help with:


.How much money should I pay to this profile? Should I give shares? This profile is asking more? Should I say yes or no?

.Should I build a Board? With whom?

.How should I prepare my Board Meeting?

.After the Board Of Directors, how should I leverage all what has been said?

.How should I manage my investors relations? I have issues with them

.How can I make my partners see that, although the risk, is the right decision?

.I need to take out one investor, how should I proceed?


.Should I outsource or hire inhouse?

.Should I fire someone? How should I approach it?

.I have to give an ultimatum. Should I? How?

.I have problems with one of the CxO which is also shareholder on the company. What should I do?

.I’m about to Burn-out

.As a CEO, how I balance my personal and professional life? How can I make that my devote dedication impact as less as possible to my family life?


.Someone approached me to have a conversation? Potential partner? Potential sale? How should this first and future conversations be?

.What is my funding strategy?

.Should we distribute dividends?

.Should I Spin-off or keep it in the company?

.Should I start a new product/service or keep focus on what gives me money now?

Business & Operations

.Does my company need whatever service? Is this the price I should pay?

.What metrics should I monitor in my day-to-day business?

.How to handle a difficult situation?.

.Preparation, Creation and Review of Business Plan

.Orientation on difficult negotiations

.Review of agreements from a practical perspective

.Business Questions


Advisory to the CEO​, CXO Team

Someone you trust, who is able to step in your shoes given their first hand business experience and who understands the strategic context of your organization

Never alone anymore. We are your travel partners. Sometimes there is just no one you can turn to to discuss confidential topics and brainstorm various options and strategies.


Have an external perspective can give help you gain new insights on a current issue, have a sanity check or gain more clarity

For more information


"Helena is reliable, innovative and easy to work with. I worked with her in the development of a digital platform for medical dermatology. She helped the team to adopt a start-up mindset, to always think about the end user and to focus on data to maximize impact. Helena is a partner that takes you out of your comfort zone with optimism and good energy." 

Laura Requejo

Global Brand Manager, Almirall

"Helena is absolutely unique. He strong commitment to projects, her sharp intuition in managing every kind of business situation and her proven negotiations skills makes her the person you do want and need by your side. She is a true "people connector" and her generosity is simply least as her smile and positive energy. She is the example to me of a true "woman on board", who merges perfectly technical and soft skills, making her projects achieving outstanding results" 

Francy Gabetti

Founder & CEO, TeamEQ

"If you are looking for help raising money, pitching, networking or negotiating with investors, Helena is one of the best assets you can add to your start-up or growing company. She’s very committed and I’m forever impressed by her capacity to find solutions and her very sharp mind. Five Stars!" 

Jean Noel Saugier

Cofounder & CEO, MyTwinPlace

"It has been a privilege to be Helena's mentoring teammate for more than 4 years. Her wide business and start-up experience and her capacity to transmit it, her willingness to listen and to help, the ability to identify the weak points of a project and strengthen them by making the right questions are unique. It has been a great learning experience to work with her." 

Eloi Carbonell

President, Copcisa

logos web pao.jpg
bottom of page